7 Ways To Profit By Hiring A Professional Freelance Copywriter
So you own your own online brand, or you're a marketing director running one. Congrats! You are turning your dreams into reality.
BUT it's not a walk in the park by any means.
You still wake up every morning feeling knots in your stomach just thinking about your never-ending to-do list. You're drowned in work — before you know it, your dream is starting to feel more nightmarish.
You've probably even tried AI generators like Chat GPT, Jasper, or Copy.ai, but you've found that their results lack that human touch because, well, they aren't.
At the end of the day, your brand needs to connect to REAL people to get real RESULTS.
That's why you're here: you're ready to offload your copywriting work to an expert, UNLOCK your brand's transformative potential, and go back to enjoying your life again.
I'm Lina, an e-commerce copywriter, and I know how much work goes into running your online business. I compiled this list to give you the inside scoop on transforming your brand's online presence and day-to-day work life by bringing a freelance eCommerce copywriter onto your team.
Here are a few ways you and your brand can majorly benefit:
1. Have an ally
When looking for a copywriter, you need more than just excellent writing skills. It's vital that you have someone on your team who listens to your goals and pain points so that you're both on the same page.
Once you're heading in the same direction, you're both on your way to tackling the same goals. Copywriters strive for YOUR success because when you succeed, so do they! It's a win-win situation baby!
Having an ally also opens helpful ideas and recommendations for your brand. For instance, they may see that you could benefit from adding a call-to-action to motivate sales. They may even recommend tweaking your newsletter so that customers don't have to think twice about giving their email addresses.
And better yet, they'll even tell you what's hurting your brand. They catch the minor things that most people might miss, like how your copy addresses your visitors or whether your tone of voice is active or passive.
If your brand raises any red flags, they'll want to eliminate them ASAP.
2. Harness specialized niche knowledge
Hiring someone with solid writing skills is helpful, but if the job ends there, you're only getting half the job done.
A copywriter specializing in e-commerce can place themselves in your ideal customer's shoes. They conduct extensive research to determine what objections prevent customers from buying, what pain points your product relieves, and even unravel the transformative results your customers deeply desire.
In doing this research, they develop a clear idea of your ideal customer and, even more importantly, who is not. The more they know what kind of person loves to buy your product, the clearer your brand messaging becomes.
As weird as it sounds, the less your copy speaks to a crowd, the MORE people will listen! Yeah, you heard that right.
You don't want your brand to appeal to the masses because when you market to everyone, you appeal to no one.
3. Save money AND time on a full-time employee
Having a full-time employee can be a HUGE financial cost when you factor in salary, payroll expenses, employee benefits, and overhead costs.
With all your other expenses just sustaining your business, your money can feel like water leaking from a pipe. Yikes!
The hiring process can take weeks or months, in addition to the time spent filtering through qualified candidates, interviewing, and onboarding. This is not to mention all the paperwork and filing required for new employees.
I'll stop here before you feel that headache coming on.
When you hire a freelance copywriter, the onboarding process is as easy as 1-2-3:
You get on a free discovery call to discuss your copywriting goals.
You receive a copywriting proposal, contract, and invoice for a 50% deposit.
Once step 2 is complete, the writing process begins!
You're probably asking yourself, that's it? YES, that's really it to get started! Hiring an employee versus a freelance copywriter is NIGHT and DAY.
Check out how working with a freelance copywriter like Lina is seamless from start to finish here.
You can also request work as needed or get a constant stream of copy by retainer. Working with a freelance copywriter gives you the bonus of removing any managerial roles expected of you as an employer.
That means one less job for you. Yay!
4. Unlock the power of SEO
Prioritizing your online presence is SO important now more than ever.
As any e-commerce brand would know, utilizing SEO increases your likelihood of being found online organically. When someone looks up a product related to your business, ideally, you want to show up amongst the first few results so that people can see it and eventually make a sale.
Your website and its pages are essentially a digital storefront open 24/7 for people to view and buy your goods. Additionally, the copywriting on your website is like customer service reps waiting to greet, help, and lead your visitors to find what they're looking for.
If your website isn't showing up in people's searches, fewer people are visiting it, and the ones that aren't don't even know that you exist!
You can see how crucial SEO is in an online business's success.
A copywriter well trained in SEO like Lina will:
Use proper keywords strategically to boost your chances of getting found online.
Know the difference between structuring keywords for a title tag versus a page title.
Save you money on paid ads.
Ensure you're getting SEO-driven copywriting that is relevant AND captivating.
Know how to format for the different types of readers (skimmers and diggers).
And you want to know what the BEST part is?
Once SEO is implemented on your website, it continues to work long after the job is done, so you can set it and forget it!
5. Get a fresh perspective.
When you're working behind the scenes of a business, seeing the results from a customer-centric approach can be challenging when you're on the inside looking out.
Being highly involved in working within your brand can be like being an artist nose-deep in a painting. Imagine how a painting looks when it's right up at your nose compared to five feet away. Completely different, right?
Like an artist, you may be so tuned into your work that you see only the elements in front of you rather than the whole picture.
This can be limiting you.
How can an artist know if the proportions in the painting are balanced or if the colors are the right hue? By taking a step back and refreshing their perspective.
When you bring a freelance copywriter on board, they're prepared to ask you valuable questions to grasp what problems you're having within your business so they can quickly develop the best plan for you to reach your goals.
This is beneficial because by bringing someone up to speed with your business, you're reviewing what's working in your business AND what isn't. Many people aren't even aware of what isn't working for them until after evaluating everything and seeing that the big picture doesn't quite match with what's actually going on in their business.
So, in addition to refreshing your perspective, you're also getting an expert copywriter's new perspective on your brand. This allows the ability to:
Get an unbiased evaluation
Identify any inefficiencies that have gone unnoticed
Open your brand to new ideas and approaches
Bring in new expertise and skills
Overall, these factors benefit your overall business by knocking out objectives that are limiting your success.
6. Gain Time
Unfortunately, time is the one thing we never get back once it's gone.
It can feel awful to sacrifice time for ourselves and our loved ones to advance in our careers. There's always so much to do and so little time in our day-to-day lives.
So, what do you do when you need to get things done while trying to save time?
You hire an expert.
Whether you want to check those travel destinations off your bucket list or be able to spend more time with your loved ones, by hiring a freelance copywriter, you're essentially letting go of a massive workload off your plate.
You're also working with a specialist who strives to get you the results you want for your business.
Talk about teamwork making dreams work!
7. Get real results with an expert
Working with an expert copywriter like Lina means you're not only getting someone who deeply cares for their craft but also someone who genuinely strives to get you the results you want.
To get valuable results, freelance copywriters delve into your brand's psyche to better communicate your values and identity as a brand.
In doing this:
They recognize how to speak your audience's unique language
They understand how your customers think
They’re able to foster positive and thoughtful customer relationships.
These factors help you stand out from competitors and make expert copywriters a triple threat.
When you work with an expert like Lina, they also prioritize giving you a positive and professional experience with:
Quick and easy onboarding process
Thorough market research
Quick turnaround times
Professional edits on writing pieces
Conclusion
Ready to reap all the benefits of working with a freelance copywriter?
Give your brand the copywriting it deserves by working with a copywriter who knows how to speak to your audience and harness your brand's tone of voice to showcase the VALUE of what your brand offers to the world.
Online browsers are always looking for solutions to their problems. Your product or service can be what's missing in their lives to make it better.
Whether through product descriptions, landing pages, website copy, email campaigns, or social media, your readers want to see if your brand aligns with them. Get yourself an expert e-commerce copywriter like Lina to check off your copy to-do list and get closer to your goals.
If you want to save time, reduce your workload and stress less while elevating your brand, contact Lina at Words & Other Things.
